LiteGlo Face Wash

From Generic to Dermatologist-Loved. A Cleaner Identity for Healthy Skin.

The Brand

LiteGlo is Glenmark’s dermatologist-recommended face wash designed to gently exfoliate, renew, and rejuvenate skin. Backed by science and formulated with skin-friendly ingredients, it caters to those seeking a mild yet effective daily cleanser. With a growing demand for credible skincare solutions, the brand needed a design that resonated with modern users without compromising its medical roots.

The Challenge

The older packaging looked basic and utilitarian - failing to reflect the evolved formulation or the brand’s credibility. It lacked differentiation in a cluttered skincare category and didn’t do justice to its gentle yet powerful formulation. With increasing competition from both cosmetic and derma brands, LiteGlo needed a makeover that communicated science, care, and visible results in equal measure.

The Solution

We redesigned LiteGlo’s packaging to be more confident and contemporary, while still evoking trust. The refreshed pack features a bold blue and white palette with clinical cues, establishing both efficacy and approachability. Key product benefits - gentle exfoliation, skin renewal, and suitability for sensitive skin - were brought forward. The addition of dermatologist-endorsed claims and a cleaner layout made it easier to understand and more visually appealing. The new LiteGlo now reflects the science within and the glow it promises.

The Result

The facelift gave LiteGlo a new identity that feels both professional and personal. It looks credible on a clinic shelf and inviting in a skincare routine. With clearer messaging, modern aesthetics, and strong ingredient focus, LiteGlo is now better positioned to compete in the growing skincare space - while staying true to its core promise of radiant skin, backed by science.