Bontress Pro+ Scalp Serum

From Clinical to Premium. Without Losing Trust.

The Brand

Bontress Pro is a science-backed hair serum from Glenmark Pharmaceuticals, highly recommended by dermatologists for hair fall and thinning. With a newly upgraded tetra-peptide formula powered by Redensyl, the product needed a visual identity that reflected its enhanced efficacy and justified its premium price point, while staying rooted in clinical credibility.

The Challenge

The previous packaging looked dated and overly medical. It didn’t reflect the product’s new advanced formula or its premium price-point and positioning. As the brand evolved, it needed a design that felt elevated and desirable, yet still credible to dermatologists who recommend it and users who prefer science-backed solutions.

The Solution

With the product now renamed by the client as Bontress Pro+ Scalp Serum, we redesigned the packaging to bridge the clinical and consumer worlds. A refined silver-magenta palette added freshness and premiumness, while subtle molecular cues and clean typography preserved the product’s scientific roots. Ingredient highlights and benefit callouts were brought to the forefront, giving users confidence in its effectiveness. The design was crafted to sit proudly both on a dermatologist’s shelf and a discerning consumer’s dresser.

The Result

The new pack elevated Bontress Pro+ visually and tonally, without losing the trust it had built over the years. It felt like the right step forward: more premium, more modern, and more in sync with the upgraded science inside. A bold refresh for a brand that continues to blend dermatological trust with real-world performance.