Episoft AC SPF 30

From Clinical To Confident

The Brand

Episoft AC SPF 30 is Glenmark’s dermatologist-recommended sunscreen, known for its gentle, hydrating formula and broad-spectrum protection. Designed for acne-prone and sensitive skin, it offers daily defence without irritation, making it a go-to for dermatologists and patients alike.

The Challenge

The older packaging looked dated and clinical, with minimal visual appeal. It didn’t communicate the product’s balanced benefits or instil confidence at first glance. In a category crowded with cosmetic sunscreens, Episoft needed to look more relevant and reassuring, without losing its medical credibility.

The Solution

We gave SPF 30 a clean, modern upgrade. The refreshed pack features a bright, approachable white palette with improved hierarchy and benefit callouts. Simplified typography and a lighter visual language make it feel more contemporary and user-friendly, while still evoking trust. The new design now mirrors the gentle care the product delivers.

The Result

The redesign brings new energy to a trusted formulation. It feels at home in both clinical and everyday skincare spaces – reflecting the brand’s core promise of protection with care. Episoft AC SPF 30 now stands out without shouting, proving that even everyday essentials deserve design attention.