Sparkt | Star Plus | TED TALKS

Creative ASSETS

Distributing show promos to greet audiences
via demographic context mapping on Google

Starting nation-wide conversations to boost the significance of ideas and inspiration with a teaser campaign - Don't Kill Ideas

Onir (Influencer)

Terence Lewis (Influencer)

Roti Maker (Promo)

Live with Vir Das (Influencer)

Remo Dsouza (Influencer)

Partnering with E4M to create stories with the best in business across print and digital to promote the importance of ideas in Indian society

Siddharth Bannerjee

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Kashyap Vadapilli

Taking over YouTube on desktop and mobile with mastheads
on launch day to drive tune-ins

A series of social experiments as digital exclusive videos
to start conversations around episodic themes

Unapologetic Walking

Success Vs Happiness

First of a kind Facebook Live with Shahrukh Khan
that was woven with offline content

Delivering the power of ideas and inspiration with digital exclusive content
produced with the illustrious speakers on the show

Prakulpa Sankar

Starting conversations with the audience and
influencers alike making every episode a national trending topic

Results

VIDEO VIEWS 75.5 MILLION
REACH 152 MILLION
ENGAGEMENTS 1.1 MILLION

With TED Talks India Nayi Soch, STAR Plus expanded the canvas of Nayi Soch beyond gender, and dived deep into the power of ideas across all walks of life. Sparkt helped us with this expansion of our brand philosophy to produce true influence across audiences in India with a multitude of content. From a series of social experiments to explore the show's themes, exclusive stories to establish speakers, promo marketing to specific TGs, the first of a kind Facebook Live interweaving offline content and much more. With a holistic approach, TED Talks India Nayi Soch campaign created a large-scale creative intervention in India inspiring millions.

- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)