Made By Mom

Igniting a Nayi Soch on Mother’s Day

Creative Assets

Results

  • Video VIEWS 68 MILLION +
  • REACH 3.7 MILLION +
  • IMPRESSIONS 130 MILLION +

Star Plus is committed to breaking gender stereotypes especially when it comes to women. But this time it was the boys’ turn. Through first-of-its-kind digital innovations, Sparkt celebrated Mother’s Day and ignited conversations, challenging set notions and nudging India towards a Nayi Soch.

Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)