Ikyawann

Wear your Mother's name with pride.

Creative Assets

Results

  • BUSINESS IMPACT 22% INCREASED REACH ON THE 8:30 PM SLOT (WEEKDAYS) FOR STAR PLUS
  • TWITTER TREND 13 hrs. #NotShaadiMaterial trending duration on launch day
  • SENTIMENT 99% POSITIVE SENTIMENT FOR THE SHOW

Star Plus has always supported gender equality, encouraging women to stand up for their identity. Taking forth this philosophy of Nayi Soch, Sparkt helped create an organic storm of conversations rooted in a culturally potent insight that engaged both influencers & the audience alike. The powerful, polarising stimulus? #NotShaadiMaterial.

Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)