Kar Bachat Yojana

Igniting a national debate on ‘Taxes Acche Hain’ ahead of Budget 2017

Creative Assets

Triggering the conversation on twitter and aggregating polarized opinions on a microsite

brickex

Results

  • IMPRESSIONS 1.06 MILLION
  • TWEETS 4581 Thousand
  • WEBSITE VISITS 4.7x INCREASE
  • QUALIFIED LEADS 3x INCREASE

Two days before the Union budget we delivered a counter intuitive statement on Twitter that helped us cut through all the existing noise during the JFM and truly deliver relevant eyeballs for our tax-saving fund Kar Bachat Yojana.

Mr. Ashutosh Bishnoi : MD & CEO Mahindra Mutual Fund