Work

Made By Mom

Igniting a Nayi Soch on Mother’s Day

Creative Assets

Elevating the emotional value of the film by
blurring the lines between reel and real

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Creative Assets

Creative Assets

Disruption on YouTube to experience
the films and celebrate Mother’s Day

Creative Assets

Reflecting the sentiment of the audience by
sharing real life stories

Results

Views

68+

Million

Reach

3.7

Million

Impressions

130

Million

Star Plus is committed to breaking gender stereotypes especially when it comes to women. But this time it was the boys’ turn. Through first-of-its-kind digital innovations, Sparkt celebrated Mother’s Day and ignited conversations, challenging set notions and nudging India towards a Nayi Soch.

Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)
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