Work

Women’s Day

Igniting a Nayi Soch to break gender stereotypes

Creative Assets

Staying true to the high cinematic and emotional value of the movie with dynamic content formats.

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Creative Assets

First-of-a-kind integrated banner innovation
to showcase curated Twitter conversations with #NayiSoch on the Google Display Network

Creative Assets

Innovative use of Twitter cards with video quotes from inspirational dad daughter pairs inviting users to support Nayi Soch in turn getting a response with the full video
Star Plus invites users
to endorse Nayi Soch
Full video is shared
with the user
Auto-tweet from user’s
profile is published

Results

Views

68+

Million

Reach

3.7

Million

Impressions

130

Million

Star Plus continuously strives towards unlocking the limitless power of women. On Women’s Day, Sparkt ignited a Nayi Soch to raise a question and spark conversations through digital innovations and thought-provoking content.

Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)
Copyright © 2017-18 Sparkt Pvt. Ltd.